From a small latecomer to market leader

Technology and humanity are stronger together

Many people see technology as something that stands in opposition to people. Humanity versus technology.

I believe nothing could be further from the truth. Technology has always served people. Once we set nostalgia aside, it is enough to ask ourselves whether we want to pull a plough, groom a horse or wash clothes in a stream.

When we founded iData, our aim was always to help people, not companies. Companies are made up of people, of course, but the approach matters: help people become even stronger at what they already do well, and help them overcome what holds them back.

Hungary was a different place in the 2000s. At that time, the survival of companies depended on our fuel-control system. By 2021, iData had manufactured 70,000 fuel-level probes. Based on the stories of our customers, this volume may have had an impact on the Hungarian economy over more than a decade comparable to that of the Széchenyi Plan.

This system gave iData its momentum. In the following period, as Hungarian entrepreneurs increasingly began to think in European terms and employees began to earn good salaries, the emphasis gradually shifted from cost control alone to planning and business-relevant data.

The Vizsla system can perhaps be understood as a system similar to Excel macros that runs through the entire iTrack platform. It allows iData to provide custom developments, reports, real-time alerts and much more with very little work, shaped around each customer’s needs. This can create enormous value at minimal marginal cost. Such customers are reluctant to switch providers. Elsewhere, assessing requirements and preparing a quotation can cost more than iData’s working, deployed and tested solution.

One of iData’s main strategic strengths is that it develops not only products but also relevant technology. Together with its Vizsla-based Villám-egyedi process, this creates customer value that delivers a decisive advantage in value for money across much of the market. These advantages also force competitors to make near-impossible decisions: pursuing comparable R&D and challenging this market position require major investment with uncertain results.